O impacto social do influenciador digital durante a pandemia da COVID-19

Abstract

In a pandemic scenario, where so many people are inside their homes, in social isolation, social networks have become indispensable sources of entertainment. Amid so much new information, a need for relaxation arose, which is often supplied through content produced by digital influencers, who at times also bring controversial themes into their profiles, generating concern about the impact that these contents have on those who watch them. To this end, this work was developed in two stages. The first, contextualizing the scenario behind digital communication, and the strategies practiced by a Public Relations professional when dealing with the image of a public figure. The second, analyzing the content of a digital influencer and the reactions it causes. The result suggests that the content posted by an influencer may interfere with the behavior of your audience during a pandemic such as that of COVID-19.