Manifestações da opinião pública no Instagram: um estudo da seleção brasileira feminina de futebol

Abstract

Given the event of the 2019 Women's World Cup and the repercussion of the tournament on social media, this monograph aims to identify and understand the effects produced by public opinion in the digital environment. To achieve the proposed objective, the work was supported by a bibliographic research that presented the context of forming public opinion, the participation of users in social media and pointed out the role of the Public Relations professional in this scenario. The monograph was supported by the content analysis method, in which the Instagram of the Brazilian Women's Soccer Team was chosen for the study of publications and comments made during and after the World Cup. The presentation of the results suggests that the manifestations of public opinion, through comments on Instagram, generated positive effects for the Women's Team and that this situation is related to the Public Relations strategies.