Estudo da decisão de compra do consumidor adepto de tatuagem do hangar 82 tattoo & barbersho

Abstract

The main objective of the present work is to study the public and the purchase decision of the consumer adept at tattooing the company "Hangar 82 Tattoo & Barbershop", located in the neighborhood of Brooklin in São Paulo/SP. To achieve the objective of this work, we sought to analyze the decision process and purchase of tattoos based on consumer behavior, conducting an "in loco" survey, identifying the profile of its consumers and their loyalty. The method used is field/empirical research accompanied by exploratory research of a qualitative nature, based on a literature review of the suggested topic and interviews with content analysis. This method was applied through interviews, concentrated and delimited among tattoo consumers carried out in the studio. In this way, this analysis, together with the observation in relation to people in front of the Hangar 82 brand, approached perspectives for an analysis of the Public Relations professional in studying tattooing customers, seeking new knowledge of mapping the profile of this audience.