Campanha presidencial de Fernando Haddad em 2018: um estudo sobre a conexão entre opinião pública e comunicação política

Abstract

This work is an analysis of the connection between political communication and public opinion based on Fernando Haddad's presidential campaign in 2018. The objective, then, was to analyze the influence of political communication on public opinion. Furthermore, it was also desirable to indicate the role of the Public Relations professional as a strategic piece for this purpose, to understand the importance of political communication for public opinion and to investigate the formation of public opinion. Bibliographic research and documentary research were used as methodology to better understand the themes and the connection between them. The main authors used in this work were André Singer, Candido Andrade and Heloiza Matos. Through these surveys, it was understood that political communication influences public opinion through its functions of marketing and journalism.