Projeto Experimental de Relações Públicas - Abebé Skin

Abstract

This Course Completion Work aimed to develop the experimental project of cria agency, whose objective was to assist and develop a communication plan in which to promote the ancestral trajectory and black entrepreneurship of the two brazilian brothers who dedicated to providing skincare products of natural origin since 2020. Through the survey conducted by cria agency, we identified that the brand would need to pass a 360º communication plan in order to generate reach within the trajectory and purpose of the brand. Therefore, we mapped the cosmetics segment market in depth to elaborate actions that could promote a repositioning of the image to leverage its position in the market, tone of voice, influence marketing strategies with influencers and construction of the brand's relationship with the press seeking to position the credibility of the spokesperson, through a tactical media training plan.