Projeto experimental de relações públicas: planejamento de comunicação para a ZY Makeup

Abstract

This experimental project, developed by the WeFor Comunicação agency, has as main goal develop a public relations plan focused on Zy Makeup, a cosmetic and accessories retail business, located in the Paraisópolis Community. In order to comprise its business model and purpose, the WeFor agency managed both market and region analysis to reach the target audience and propose assertive actions that are in accordance with the Zy Makeup’s particularities and objectives. After this study, we realized that there was a need to act on brand positioning, seeking to convey the female empowerment principles, which the client would like to communicate.