Comunicação interna: a importância da comunicação para a paz contra a violência racial

Abstract

The aim of this paper is to explain the difference in treatment between blacks and other ethnic groups in the labor market, to indicate peace communication in the internal communication strategies to combat the Galtung violence triangle, in the racial sphere, leading the collaborators of the organizations to reflect. discrimination towards a more racially fair future in the labor market. Point public relations as an essential professional for the development of communication strategies, for the benefit of peace communication, managing relationships to gradually promote improvements in companies where they are implemented, translating into a respectful and healthy environment. Using the perspective of integrated communication, violence and racial discrimination suffered in a corporate environment; A case study was conducted as a research method, to analyze recent incidents exposing how they occurred, by which violence is classified and the outcome given by each organization. It was concluded that peace communication could be implemented to mitigate problems and that its methods of seeking a dialogue for peace and inclusion of strategic actions can bring collaborators closer and allow new connections.