Vírus na comunicação: uma análise da comunicação governamental do presidente Jair Messias Bolsonaro durante à pandemia do Covid-19

Abstract

This research aims to analyze the communicative process adopted by the President of the Republic Jair Messias Bolsonaro during the confrontation of the new coronavirus (COVID-19) pandemic and its influence on govemmental communication in Brazilian society. There will be a presentation of the structuring of govemment communication, the flow of the communication process, and best practice recommendations valid and available to all govemments. The research will have as a reference theoretical communication focused on public relations and government communication, artícies and communication documents in the health area and a deeper analysis with the possible counterpoints presented by the administration of the President of the Republic and its communication. To support the analysis of the communicative process, an opinion survey wil be presented to understand the perception of the Brazilian population, in adaition to interviews with opinion makers for a technical evaluation of the model adopted by the Brazilian govemment.