Relações públicas nos esportes: o desafio da gestão de imagem de atletas de alta exposição.

Abstract

This study was conducted with the objective of exploring the professionals behind esports and the process of managing the athletes images through the eyes of a Public Relations professional. Through several interviews with specialists in the Subject, it was possible to determine the procedures and guidelines esports teams and other hired stakeholders go through when training the players, managing their careers and image and detecting possible weaknesses when it comes to communication. With the following work, it is possible to identify the challenges PR professionals might face in such a new up and coming market. This is a three part Study in which the first part contains a collection of bibliographic information pertinente to the case study. While the second one is responsible for insights into the electronic Sports scene and the current market. And lastly, the third chapter is dedicated to the analysis of the interviews that permeate the work and guided the process of this dissertation.