Os memes e o seu papel na informação da opinião pública sobre a pandemia do Covid 19

Abstract

From the social and structural changes acquired through the covid-19 pandemic, it was necessary to understand how the new linguistic structures played in the media within the digital environment have the power to impact the perception of public opinion about the events arising from the new coronavirus. Thus, this monograph aims to investigate how the language of memes affects the formation of public opinion about the pandemic of covid-19, being presented through a bibliographic research that brings as main content the function of memes and their spread within the digital environment, the formation of public opinion and its connection with Public Relations and the process of organizational communication and its application in the object of study of this monograph. For the methodology, content analysis was used to observe the publications and comments on the Sou Eu na Vida meme page about the covid-19 pandemic. After verifying all the information available, it was possible to conclude that the page worked with content in favor of the norms of social isolation imposed for the control of the pandemic