Projeto Experimental - Agência Aruna Comunicação Cliente: Isa Buzzi

Abstract

This is a final paper from undergraduate Public Relations course focused on public management image, created by experimental communication agency Aruna Comunicação. The client is Isabella Buzzi, an independent artist, a main objective of the project was to develop a communication plan, and build a well-defined image and, from that, have a positive reputation, and raise its recognition as an artist in regional and national scenarios. To understand the scenario that the singer is located in and list points to be improved, the agency used as a reference for all information, a client data and interviews taken with her and your team, a sectoral analysis of benchmarking, image search and SWOT for identifying how forces and threats that impact Isa image identity.