Projeto experimental de relações públicas: plano de comunicação para a Creamy Skincare

Abstract

Tn view of the great growth of the dermocosmetics market nationwide due to the appearance of new brands and technologies, this experimental project aims to discuss the creation of a communication plan, as well as its maintenance and respective media coverage, regarding the identification process of an organization with its various publics that make up its marketing chain. The company analyzed was Creamy Skincare. During this study it was possible to identify the processes of construction and solidification of image, reputation, notoriety and consumption before the local consumer and its relevance to the medical-scientific society, considering that this has great influence on the consolidation of a new leading organization in this market. The evaluation tools used in this work were actions, techniques, and research that constitute the public relations area.