Como a condução da pandemia do covid-19 pelo governo federal afetou a imagem internacional brasileira

Abstract

This paper analyzes how the Brazilian federal government's handling of the pandemic was disseminated in the international press through the analysis of articles published in the New York Times in the first half of 2021 to understand the impact on the public image of the nation and its credibility before the foreign public. The pandemic scenario, which lasts until today, started in January 2020, with the first case in Brazil being registered in February of the same year. By the end of last year, the world had suffered about 5 million deaths, of which more than 600,000 were in Brazil alone. The pandemic of the coronavirus proved to be extremely challenging, especially for the governments of the countries that needed to be diligent in order to impose strategies aimed at mitigating the unknown and unexpected health crisis. With this background, we recovered the concepts of image, public diplomacy, international public relations, and public opinion in addition to applying Bardin's Content Analysis methodology to analyze how Brazil was presented during this period in the light of the international eye.