Projeto experimental de Relações Públicas Luciane Prado Store

Abstract

The present work by the communication agency Need, aims to develop a communication plan for Luciane Prado Store. A women's clothing store located in Sao Paulo. Presenting all the steps elaborated in this experimental project. Through a customer briefing, an analysis of their communication was performed in order to understand their institutional, marketing and internal communication. In addition, the relationship of the store with its publics and their relationship strategies was also studied. Through the application of an opinion survey made with the employees, a diagnosis was made emphasizing the communication and customer relationship problems. From this, a Public Relations plan was developed and presented, divided into four programs: Institutional Program; Internal Communication Program; Communication Program with store customers (individuals) and Program focused on digital media.