Projeto experimental de Reações Públicas plano de comunicação organizacional para a marca Herself

Abstract

The following project concerns to a Public Relations Experimental Project of FECAP - Fundação Escola de Comércio Álvares Penteado. Drafted by the experimental agency “Racine Comunicação”, has as its goal to develop an strategic communication planning to a brand of period-proof underwear, Herself, in an effort to increase the stakeholders’ knowledge about the category and make the company to be seen as an enhancing the female liberty, comfort in each and every situations and sustainability. Based on internal and external scenario analysis and market researches with stakeholders of the company, the project proposes several initiatives of communications, which can make the period underwear category to become best-known and fix the the memory of the Herself brand inside of consumers mind.