Projeto experimental de Relações Públicas Piquenique Azul

Abstract

The fight for social causes has been gaining ground in our society. Causes for better health, equality and social inclusion are in constant progress in order to make the world a healthy and stable place for living. In this context, the ‘Piquenique Azul’ surfaced, an event elaborated by Nathália Noschese (23 years old) who has only one goal: to bring together those affected directly and indirectly by diabetes. In this meeting, that usually happens on Sundays at Villa Lobos Park, in São Paulo, occurs different activities, such as schedule of lectures, activities and scavenger hunts aiming to educate and include these individuals. One of the wishes of the Aequalis Communication agency was to develop a communication plan for the third sector, namely, through the actions and strategies of the public relations in order to bring benefits for the society. Considering this, Piquenique Azul was chosen. For this project, the agency has created a multi-step strategy to bring the best result to its client. The agency has pledged to study it further, analyze its competitors, implement analyzes that enable the identification of strengths and weaknesses experienced at that time, perform two surveys to understand why the selected audiences – volunteers, supporters and sponsors – are not constant to the event and, given the results of the research, formulate a strategic plan of actions that could move this project, so that it becomes a reference event and pleasant to all