Projeto experimental de relações públicas - Agência Dália Comunicação

Abstract

This Experimental Public Relations Project is a communication plan designed for Loja Moda Todo Dia by Dália Comunicação. The agency was created in 2020 with the purpose of promoting the production of knowledge through extracurricular activities, strengthening the relationship between the university, student and market. The agency's main objective is to provide students with conditions to apply theory in practice, allowing greater contact with the market reality and professional improvement. The communication project was developed with the objective of publicizing its image and strengthening the store's relations with its stakeholders. For the elaboration of the project, initially, tools were used from the areas of Marketing and Public Relations, leamed in the academic period, identifying the negative and positive points of the organization, in order to take advantage of the opportunities and develop the weaknesses. Based on the first stage of development, surveys aimed at strategic audiences were structured, aiming at collecting data for a more accurate study of the company's scenarios.