Plano de comunicação Dona Coelha

Abstract

This Experimental Project, presented as a Final Paper, was developed by Eros Comunicação Agency in order to explore all the characteristics that compose the structure and communication of the chosen client, the sex shop Dona Coelha. Through the application of the Public Relations concepts learned during the course, we identified problems, carried out a diagnosis, applied methodological procedures, defined objectives and their respective results, in order to identify the brand's conception in front of different publics, and at the end of this assignment, we presented applicable solutions to strengthen the store's image, to establish it as a market leader.