Inovação na comunicação interna por meio do design centrado no usuário

Abstract

The COVID-19 pandemic impacted everything around it in ways never seen before and accelerated trends that had been slowly establishing themselves, impacting organizational structures, which were provoked to be revised and labor relations resignified; and, along with all this, internal communication gained prominence. At the same time, the technology market proved to be much more prepared to deal with these adversities, by using User-Centered Design as the guide of methodologies, which favor the identification of opportunities, engagement of users and assertiveness in the implemented solutions . Thus, this monograph sought to understand: would it be possible for User-Centered Design to contribute to innovation in Internal Communication strategies? Its main purpose is to examine how User-Centered Design can contribute to promote innovation in Internal Communication strategies. To answer this question, it was used a bibliographical review and an in-depth interview with two specialists in IC: Viviane Mansi and Bruno Carramenha. The study identified a great opportunity to bring the areas together anda strong synergy between the planning stages proposed by both. Thus, it was possible to validate that User-Centered Design can add to the Internal Communication planning processes, helping to organize its stages and contributing with tools that facilitate the generation of ideas and responses.