Trabalho experimental de conclusão de curso Relações Públicas MoNa Cosmetics.

Abstract

The experimental agency Orbis worked, throughout the year, on a study on the client, the company "MoNA Cosmetics", focused on producing and selling multipurpose cosmetics, followed by a survey to understand the populations knowledge about different types of cosmetics and with a communication plan for the brand, prepared for the coming months. The initiative to go deeper into the customer's world was directly linked to the understanding of how to create consistent and assertive actions to elevate the brand's communication method with its target audiences, with analysis on the institutional side of the company, its products for sale in the market and all the macro and microenvironment that MoNA Cosmetics is part of. This work aims to demonstrate the capacity and relevance of the cosmetics industry at a national level and how the use of these products is being revolutionized as time goes by.