Projeto experimental de relações públicas para o clube do minhoca (stand-up comedy)

Abstract

This undergraduate thesis was developed by UNIO Comunicação, an experimental agency focused on public relations actions for the entertainment industry. The chosen client was “Clube do Minhoca”, a stand-up comedy club situated in the downtown region, more specifically in the “Minhocão” area, in São Paulo, SP. The purpose of this work was to elaborate an action plan that could meet the client´s demands, which were identified from the briefing, the communication analysis, relationships, the sector itself and from the macro environment, besides the results of an opinion pool applied to the regulars of Clube do Minhoca. The developed plan has the purpose of creating a clear and unique brand positioning for the client, using it´s reference as a Comedy Club and his expertise in making humor with everyday situations. With the implementation of the actions, Clube do Minhoca will be able to consolidate it’s image among it’s public and create partnerships that will result in strategic relationships for the growth of it’s brand.