O evento como estratégia de entretenimento para as marcas fortalecendo sua comunicação com o público

Abstract

The theme chosen for this article was how brands use events as a form of entertainment to strengthen their communication with their audiences. For its realization, the event begins with a planning and the communication takes place from it, to become an event, the focus in this research is on its organization and the sequence needed to result in an event. Thus, the purpose of this article is to identify the event as a strategic communication process for Public Relations. The methodology used was a case study about The Casa Natura Musical, with bibliographic research procedures, with the intention of allowing the understanding of the various areas of practice of Public Relations professional when it comes to organizing events. As a result, I could see how brands increasingly use events as a form of entertainment and communication, as well as how public relations can add value to events.