O papel das relações públicas em eventos: estudo de caso do evento 'O grande prêmio do cinema brasileiro 2019'

Abstract

One of the communication strategies most used by Public Relations is event management. This function has as one of its main objectives to engage people present in an idea and / or action to promote a certain image, intending a good impression to its audience. However, event planning is not a simple tactic, as it needs attention in many of its media to be effective. The main objective of this monograph is to present the contribution and role of Public Relations in the valorization of Brazilian cinema, through the case study of one of the main cinematographic events in Brazil: The Brazilian Cinema Grand Prize 2019. Organized by the Brazilian Academy of Cinema, the event takes place annually in Rio de Janeiro, awarding the best foreign film and the best films of Brazilian cinema, in various categories. The case study will highlight the importance of Public Relations within this scenario, highlighting its impact and potentiality in the area of cultural events for audiovisual production, and how the activities of Public Relations help to enhance the image, identity and reputation of cinema through of this event.