Plano de comunicação para o Bar Espaço Treze

Abstract

This present document is the preliminary result of the experimental project conducted in conclusion of the Public Relations course, whose studies provided are part of the communication planning developed for Espaço Treze - venture headed by partners Eduardo Martinelli and Stephanie Marinkovic, who developed a space dedicated to mixology (drinks and cocktail making) located in the traditional São Paulo neighborhood of Bixiga. Under the guidance of Prof. Me. Carla Almeida and using works developed by Margarida Kunsch, Fábio França and Luiz Alberto de Faria as some of the bibliographic references, the group of graduates is Brasis Agency, responsible for the aforementioned communication planning. It is important to point the extraordinary period the experimental project was developed – during the COVID-19 pandemic.Members had to deal with limitations and adaptations imposed by social isolation, such as: closing of libraries and the client's own enterprise, only virtual meetings, absence of physical visits and other conditions.