Relações públicas, arte e movimento social: um estudo de caso da intervenção urbana e realidade virtual aumentada: "we rise above"

Abstract

This work aims to analyze, through the bias of the functions of a Public Relations professional and in face of the manifestations of the Black Lives Matter movement of 2020, the intervention of the visual artist Vince Fraser: We Rise Above. The work was an invitation from the digital art company, ARTECHOUSE, with strong influences on the Afro-realistic and Afro-Futuristic movements. A visual art was a great reflection of the presence of the causes, with strong presence on social networks with the hashtag #blacklivesmatter. The movement generated a global debate that gained strength among communities in the most diverse countries, for the fight against police violence in the United States and reaching worldwide proportions. The intervention studied “We rise above” is an extension of the protest manifested in art using augmented reality at the Black Lives Matter Plaza, part of 16th Street in front of the White House, in Washington DC, which had the asphalt painted with the name of the movement and became a meeting point for tourists, activists and artists. Thereby, studying this intervention, with a case of study and, observing the relationship of companies before the movement, notes were made about the Public Relations area and it calls attention to social movements and the new possibilities of visual art to improve their relationship with their publics.