O papel da comunicação interna na divulgação e fortalecimento de uma cultura de diversidade dentro das organizações

Abstract

Nowadays, diversity is an topic of great relevance in the environment of organizations, however, even with efforts by the companies, the scenario related to diversity within Brazilian companies remains unchanged, a fact that motivated the present research. With the objective of understanding whether internal communication efforts as a way of promoting a culture of diversity within companies were in fact are perceived as practice or only used as linguistic artifice. To answer this question, 6 semi-structured interviews were conducted with representatives of minorities, working in companies that had the diversity in their scope of action. Through discourse analysis, the method used in the present work, the instrumental use of internal communication within companies was detected, only communicating a culture of diversity, without understanding the real needs of employees, being used in this way only as an artifice of self-promotion of companies, which in practice, do not have representativeness and equity within their organizational environment.