Trabalho experimental de conclusão de curso relações públicas Terral Natural

Abstract

This work sought to develop a communication plan for a natural cosmetics brand called Terral Natural. This is an experimental project carried out to conclude the Public Relations course at the Fundação Fundação de Comércio Álvares Penteado - FECAP. The experimental agency Six Comunicação was founded in February 2020 by Gabriela Miranda Ribeiro, Giovanna Porto de Moura, Marina Martins Ochida, Milla Sanches and Rafaela Ambrosio in order to put into practice the knowledge obtained during the undergraduate years. The client chosen to carry out the project has been present in the natural cosmetics market since 2015, when Rafaela Scavone, a partner in the company, felt a lack of products free of chemical components to use in the care routine of her firstborn. By creating handmade products with completely natural and high performance formulations, her family and friends encouraged her to invest in the business. After a five-year history, the brand has reinvented itself and currently seeks to improve its communication. To assist in this purpose, Six Comunicação has deeply studied the internal and external structure of the company and mapped its strengths and weaknesses. From the detailed analysis of the data obtained during the investigation, three exploratory researches were elaborated and applied that resulted in an assertive diagnosis. The plan proposes communication actions to solve the problems identified by the agency's work and demands punctuated by the client.