Projeto experimental de relações públicas: plano de comunicação para Chico Rei, 2020

Abstract

The Experimental Project of “Agência D3XO” will present, throughout the development of this document, a deep study about Chico Rei, a company that was born and grew in e-commerce, and all the internal and external characteristics that permeate the institution, its main audiences and its performance in the Brazilian market. Our main objective is to understand how Chico Rei positions itself and whether the company's discourse is aligned with its practical performance. As a complementary objective, we offer strategic public relations planning with a focus on strengthening the organization's image with its most strategic audiences. Based on research and studies carried out during the year 2020, we propose a plan with a series of communication actions, based on the Public Relations theories.