Projeto experimental de relações públicas: plano de comunicação para Linus

Abstract

This course conclusion paper, through an experimental project, aims to understand the structure of the company Linus, an online store for vegan and sustainable sandals, which was chosen to be the first client of the fictional agency Unie Comunicação. To understand how the brand communicates with its stakeholders, Unie developed analyzes that can contribute to institutional communication through a public relations communication plan. After this survey of data and research involving the market in which the customer is inserted, actions were proposed that structure the main objective of growing the assimilation and apology of the brand, consequently increasing customer loyalty and strengthening its image.