Projeto experimental de relações públicas: plano de comunicação organizacional para o salão de beleza Célia Meneghini Cabelo e Estética

Abstract

This project concerns a conclusion work (TCC) in Public Relations at FECAP - Fundação Escola de Comércio Álvares Penteado. Prepared by the experimental agency Tropicalis, it aims to develop a strategic communication plan for the beauty salon “Célia Meneghini Cabelo & Estética”, in São Paulo. Based on analyzes of internal and external scenarios, and market research with stakeholders of the organization, the project proposes a series of actions that, if implemented, can give the client a clear and unique positioning, using its reference as a salon and its market expertise. With the implementation of the actions, the salon will be able to consolidate its image before its audiences and create partnerships that result in strategic relationships for the growth of the brand.