Projeto experimental de relações públicas: plano de comunicação organizacional para a S.R.C.E.S primeira da cidade Líder

Abstract

This experimental project have as main purpose analyze the entire context in which the client who have been chosen, Sociedade Recreativa Cultural Escola de Samba Primeira da Cidade Líder, until then belonging to the Access Group II of the Sao Paulo’s Carnival, and thus create integrated communication strategies for the association in order to develop its image and increase its recognition in the Carnival’s press media next year. That’s why, for a better understanding of all the processes that involve the samba school chosen to be the object of study of this project and to understand what the main communication goal that should be achieved is, the main methodology used was the field research, which was applied to people who understand and consume content related to the Carnival, in addition to the use of bibliographic data. All the information collected served as a basis for the diagnosis of the situation in which the samba school was, and to outline the action plan, containing the long-term strategies, which were created subsequently to solve the main points of attention identified by the field research. Considering that Carnival is a cultural symbol for Brazil and that it generates a passion in thousands of Brazilians, this project also becomes a reason to understand the essence of a samba school, the whole structure that it needs to produce in order to be able to parade in the Anhembi Sambadrome and all the feelings that it generates for its followers and embers.