O papel da comunicação pública e governamental na campanha de vacinação contra a febre amarela de 2017 e 2018.

Abstract

Public communication must reflect public interest. In public health domain, the State needs to create dialogue with citizens, promoting social participation by strategies that inform, give visibility to the decisions made and increase government’s credibility since increasing population’s trust in State is essential to combat disinformation. During yellow fever vaccination campaign in 2017 and 2018, there were rumors and fear to get vaccinated – when the vaccine theme is already complex to talk about because there are clashes over different beliefs. Therefore, communication’s strategies must reflect about how to propagate contextualized and complete information to population, mass media and other stakeholders, whereas media is one of the most important information broadcasters in Brazil and it can be a great ally or antagonist in construction of knowledge. The research will discuss Public Relations professional’s role in this context based on authors’ thoughts from subsequently domains: Communication and Health as Araújo e Cardoso (2007), Public Communication as Koçouski (2013) and Haswani (2013) and Public Relations as Grunig (2009) and Duarte (2011, 2012).