A participação das mulheres na política: uma visão das relações públicas para a comunicação partidária

Abstract

The low participation of women in Brazilian politics has been a debated and poorly addressed issue for years. There are many factors that make these citizens less visible and do not encourage them in the real conditions for a qualified participation and debate in the Brazilian political scenario. In this paper, we intend to make an analysis of this scenario from the perspective of Public Relations, focusing our focus on organizations called Political Parties and the strategies of their political party communication in front of a public - Brazilian women. Therefore, our study starts from a historical analysis of the presence and participation of women in this political environment, in an attempt to demonstrate, over time, what were the gains of space of this public within political parties and highlighting, along with social changes, cultural and economic aspects, as they impact on the current scenario of women in the political sphere and demonstrate the true numbers that express the participation of women. The research proposals are the application of analysis methods and data collection, which will help in understanding the current political scene against the research objects chosen for study, they are: In-depth interview, Opinion research, Document analysis, Audit Communication and Opinion Audit. The methods will be applied to different audiences, focusing on understanding the scenario of two political parties, from different poles of political orientation, the left and right of the national political field, respectively, the Socialism and Freedom Party (PSOL), founded on 2004, chaired by Juliano Medeiros, and CAN, founded in 1995, chaired by Renata Abreu.