Gerenciamento de crise no esporte: estudo de caso sobre o incêndio no Centro de Treinamento Ninho do Urubu

Abstract

This research presents data and information that show sports management as a field of study for the Public Relations and crisis management area, in order to show, from theory described by João José Forni, how this crisis could be better managed or even solved. After a brief analysis, we realize that some changes are extremely important when it comes to the crisis of a sports organization, since the way in which the population deals with certain episodes is no longer the same, and thus perhaps episodes like studied may not go blank. Therefore, it is observed that an urgent postural change on the part of these organizations, towards those who value sports art so much.