Proposta de modelo de negócios para o pequeno produtor de café especial do sul de Minas Gerais

Abstract

The objective of this dissertation is to propose a business model for small specialty coffee producers to increase competitiveness and revenue, by adopting an innovative business model centered on the specialty coffee producer proposing the creation of direct marketing channels, integration and partnership with traders. These strategies can help improve the living conditions of these small producers, promote socio-economic development of rural communities through direct marketing, and reduce the dependence on trading and cooperatives. The descriptive proposition methodology was used, finding evidence that the producers do not have technical knowledge about business models, reaching the conclusion that this referential business model proposed in this work will serve as a tool to direct them to commercialize this product autonomously. The results obtained suggest the continuity of the research directing other channels, as well as the application of the research in partner institutions of these producers such as unions and lectures.