Contribuição da função de recursos humanos na evolução de uma loja de departamentos: o Mappin um estudo de caso

Abstract

The present case study analyzes how the human resources function contributed to the evolution of a retail company, which was considered by the population of São Paulo as being the one that had the "face" of São Paulo. The study analyzes a period of 27 years, divided into four distinct phases, in which profound and significant internal and external changes occurred. The changes that took place in these phases influenced the structure, processes, controls, company policy and human resources policy. For analysis purposes, the phases were characterized by critical events and processes of growth or retraction. The work also addresses cultural aspects of the human resources area and the organization as a whole. The results of this study allow us to conclude: a) the government's economic policy was one of the main challenges faced by the organization; b) the role of HR made it possible to face challenges more effectively; c) the joint work of HR with other areas contributed to increase the organization's productivity; d) the family and directive style of management induced a closed culture and little prepared to implement some important changes that were proposed.