A pequena e média empresa industrial de alta tecnologia na dinâmica concorrencial: um estudo de caso no setor de automação comercial

Abstract

Abstract: This work studies the small and medium high technology industrial company in the dynamics of the market. Initially, it explains the insertion of this special type of company in the economy, based on the development of the concepts of small and medium-sized companies, technology, technological innovation and value chain. It addresses, below, the themes: relationship network - "network", strategic and essential competences, in order to reinterpret these concepts, in view of their application in small and medium high technology industrial companies. A case study in a medium-sized high-tech industrial company, which operates in the commercial automation sector, illustrates aspects of the developed theory. In conclusion, relationships are established between the theoretical concepts and the case, highlighting the fact that the adopted strategies reinforce and expand the interaction of the company E.A.C., with the agents involved in its competitive system.