O processo decisório do corretor do seguro fiança locatícia na escolha da seguradora

Abstract

This research had the purpose of evaluating the broker's deciding process of the tenant bail insurance, seeking to know some aspects that influence the choice of this professional for an insurer to indicate to their customers. For that, it considered in a first moment the opinion of 10 (ten) of the largest brokers who operate in this segment in Brazil; Opinion collected through interviews, that generated several assertive on the subject. With the determination of this assertive, we developed a questionnaire that was applied to 112 brokers who operate in the tenant bail insurance in Brazil. This questionnaire sought to measure the brokers concordance with regard to the assertive collected in the firstphase of this research. In the accomplished bibliographical research, it presents an insurances brokers purchase behavior model, that showed entirely related to the assertive providing thus a better understanding concerning the decisive process of this intermediary. With the interviews, it could confirm the item' importance reported in the interview, and concluded that the insurance bail Tenant broker refers his customers to an insurer that besides providing him a larger profit and briging more satisfaction to his customers, also recognizes it as an important professional, providing best working terms, being more efficient in their operations and having better quality in his services.