Estratificação de produtos seriados com base em múltiplos critérios, numa indústria do ramo eletro-eletrônico

Abstract

Abstract: The objective of this exploratory study is to present a product stratification model based on criteria that consider operational, marketing and financial aspects. From the logistics point of view, stock management is observed and criteria for stratification are defined. The reasoning that permeates the development of the work observes the difficulty of managing hundreds of items with specific characteristics to obtain a high level of service to the market and profitability for the company's business, simultaneously. The combination of different criteria results in a proposal for a product stratification model, capable of helping business decision-making in this regard. Product management generates distortions in the results, as it does not consider stratification criteria in a combined way, not allowing, in this way, to observe important information, exposed when applying the stratification model. The analysis of stratified products generates opportunities to develop a list of measures in order to formulate inventory and sales policies and improve business profitability. The research is aimed at finished products in the electro-electronics segment, sold directly to the final consumer and also indirectly, via distributors and resellers. For the development of the research, a Business Unit of a multinational company, active in the electricity sector, based in the capital of São Paulo, was adopted as a base.