Plano de comunicação Original Quality

Abstract

This Final Project was developed by the experimental agency Maré to explore all the characteristics that make up the structure and communication of the analyzed client, the music production company Original Quality. By applying the Public Relations principles learned during the course, we conducted an analysis to identify the client's main pain points. From this, we applied methodological procedures, established objectives and their corresponding results, aiming to understand the brand's perception by different audiences. At the end of this experimental project, we presented applicable solutions that strengthened its image and established its reputation, positioning Original Quality as a leader and reference in the market.