Aplicação da tecnologia blockchain em serviços e produtos financeiros no Brasil: um estudo de caso

Abstract

The goal of this research was to identify the motivations associated with the implementation of blockchain technology by a large Brazilian bank. As the banking sector is inserted in a very regulated environment, we say that its innovations are associated with the following determinants: market, technology and regulation, which influence each other. Innovation is a key factor for corporate sustainability and for creating competitive advantage. Historically, the banking sector has always reacted positively to the emergence of new technologies, acting as a facilitator for the adoption and diffusion of these innovations, with social and economic effects. Blockchain technology can be disruptive, changing banks' business models. In this case study, we sought to identify, through qualitative research with documentary analysis and interviews with company executives, a better understanding of the motivations, expectations, experiences, difficulties and other relevant aspects in the implementation of blockchain technology in the Brazilian banking system. The results pointed to efficiency gains through cost reduction agility in transactions. The work also highlights the alignment of board expectations regarding the implementation of blockchain technology in the organization.