Recomendações práticas para implementação do conceito de startup interna em uma Instituição Financeira

Abstract

This technological article will demonstrate the process of implementing the concept of internal startup in a financial institution, as well as making practical recommendations for implementing these concepts in other companies. The company analyzed in this article faced a period of extreme changes in the Brazilian financial system, with the entry of fintechs and with disruptive innovation, in which the market became more competitive. Based on the concepts of internal startup and lean startup, the company creates a project in order to stimulate the creation of “initiatives” and take advantage of the multidisciplinarity of its staff to meet the need for innovation that is latent in the financial market. Given the relevance of the theme, this study aims to demonstrate the implementation process of the internal startup, identify the benefits arising from this project and make practical recommendations for other companies to carry out this implementation. As a method to meet the objectives, a documentary research was carried out to support the results obtained, as well as the interview of employees who participated in the project. The results obtained by the documentary search showed that Banco Gama has been successively recognized by the project, winning national and international innovation awards, as well as serving as inspiration for similar projects in other companies, while the results obtained with the interviews indicate that the concepts of the internal startup and lean startup were widely reached, as well as the implemented internal startups brought positive financial and cultural contributions to Banco Gama. Finally, the contribution of this article is the practical evidence of the use of the concept of internal startup in a financial institution, as well as the practical recommendations for its implementation.