Proposta de um modelo de processo de gestão estratégica sob a óptica da complexidade organizacional: Intervenção em um escritório de engenharia

Abstract

Organizational complexity understanding and measurement, subject to the identification and formalization of engineering offices strategic planning process, may contribute to identify the competitiveness in these organizations in their business segment. The aim of this research was to propose a strategic planning model under the organizational complexity for an engineering office. We used the interventionist research methodology with a qualitative approach, that allows a connection between theory and practice, to interfere in each stage of the process, with the potential to give theoretical and practial contributions. The empirical contribution of this research was the implementation of management tools in this research, fastening the strategies and business models evaluation. We also created a collaborative network environment that contemplates planning basic procedures, an electronic spreadsheet called “Corporate actions matrix”, that summarizes short, medium and long terms executed/ planned strategies and actions. The theoretical contribution of this research was the creation of a theoretical process model of strategic management under the organizational complexity, as well as we enhanced the discussion and the application of the MENSUPLEX (CYNEFIN) tool in the organizational context. A framework of the continuous process model was made, and helps to demonstrate the strategies execution process, as well as it combines methodologies and processes in the organization.