Implantação da área de comercialização de energia elétrica em um grupo econômico de grande porte

Abstract

This article describes the experience of implanting a Business Unit (UN) of energy commercialization in a large Economic Group (GE). It describes the main steps of implanting and analyzes its impacts on the traditional processes of the business. The company has shares on São Paulo stock market - BOVESPA - and is part of the New Market, B3's highest level of corporate governance. The GE has a predominant role in the real estate sector, but it also owns more than 30 companies from different segments such as telecommunications and restaurants. The context in which the GE is inserted in this article is the great impact of the electricity costs consumed by its ventures, which were part of the main business of the company, the recurring income (RI), which consisted of five medium and large mallslocated in São Paulo, Salvador and Manaus, in addition to two hotels located in São Paulo and Rio de Janeiro. The main idea of the GE was to change the energy contracting environment from the regulated one, where prices are set by the national electricity agency, to the Free Contracting Environment (ECF), where it would be possible to reduce electricity costs by negotiating the purchase of electricity in the free market through the UN, and then pass it on to its enterprises (malls and hotels) at lower prices. This is a qualitative article that uses an interview research method with semi-structured script, participant observation and documents released by the GE. After the methodological processes this research identifies the main steps for the constitution of the new UN and the main changes in the traditional processes. As a contribution to business practice, in addition to addressing the necessary actions and the main impacts on the processes, this article highlights the errors and successes, as well as the benefits obtained with the constitution of the new UN.