Implementação de programas corporativos de aceleração de startups: semelhanças e diferenças das ações recomendadas com casos no Brasil

Abstract

Corporations are developing new ways of involviment with startups, commonly called startup acceleration programs or corporate accelerators. The main objective of this research is to explore the lessons learned and recommended actions in the implementation of these programs in Brazil. The four dimensions of Kohler (2016) were adopted as a framework to investigate how the programs are implemented. The study compiled 22 recommendations existing in the literature, that were classified into: supply, functioning, people and location. Using a qualitative multi-case study approach, the research was based on semi-structured interviews with corporate startups acceleration program managers and startup CEOs who went through the programs. It was possible to identify that corporate accelerators adopt some of the actions recommended in the prescriptive literature on the subject, but also different approaches were found and, in addition, it was verified that some recommended actions are not practiced. It was also noticed heterogeneity in the implementation decisions of accelerators, that is, for the same situation they adopt different practices. The research results contributed to learn new lessons and identify the differences in the implementation of corporate acceleration programs in Brazil.