Contribuições dadas por mentores em finanças ao longo do ciclo de vida das startups

Abstract

The objective of this research is to present what are the contributions that professional mentors in finance give to entrepreneurs (mentees) throughout the phases of the life cycle of startups, within a formally constituted mentoring program. This topic is relevant because it deals with a fundamental resource for the constitution, evolution and support of a business. The interview method was used to collect information from a group of mentors, to whom a semi-structured questionnaire was applied in order to deepen the knowledge on the subject and, subsequently, it was used the Bardin (2011) content analyze technique on the information obtained. Through this objective, method and technique, this research contributes to the entrepreneurship and mentoring literature by offering the results found, considering that was not found in the consulted literature an approach in order to clarify the contributions given by professional mentors within a financial perspective, permeated at each stage of the life cycle of startups. In addition, this work also contributes to organizational practice when reporting on the effectiveness of the mentoring process as a potentializer of the chances of success and perpetuity of startups. At the end, the research question is answered, the objectives are achieved and the main findings regarding the contributions of mentors throughout the life cycle phases of startups were to support fundraising, support the business modeling, present criteria for pricing products and / or services and providing a better view of the market.