Formação de um ecossistema ambidestro em uma organização tradicional: estudo de caso no mercado financeiro e de capitais

Abstract

A world characterized by globalization, competition, constant uncertainties and continuous innovations requires organizations not only searching for operational efficiency, but also skills to deal with constant changes and especially with innovation. Companies that manage to simultaneously manage and deal with the dichotomy between operational efficiency and innovation are called Ambidextrous Organizations. This research focused on analyzing how an ambidextrous ecosystem was constituted in a traditional Brazilian organization of the financial and capital markets. Through a qualitative research, of a unique case study type, a semi-structured interview was conducted with 17 managers of the organization. The outcomes indicated that the ambidextrous ecosystem was formed through the convergence of actions that were, in part, deliberately planned as well as those that emerged during the process; the financial and capital markets have a direct influence on the exploration dimension and, finally, it was found that the role of leadership was fundamental to the formation of the ambidextrous environment. This research brings practical contributions by demonstrating that, even in the face of competition scenarios, regulatory barriers, particularities of the financial sector and situational factors of the company, it is possible to develop strategies that make it possible to reconcile, at the same time, operational efficiency and innovation, thus contributing to the building an ambidextrous environment.