As circunstâncias que favorecem a criação e o desenvolvimento de startups verdes

Abstract

The discussion about sustainability has intensified since the 1980s; part of the solution to socio-environmental issues seems to come from technology and technological enterprises, startups, with startups born green standing out in this scenario. This study explored the circumstances that enable the creation and development of these green startups. To make this possible, a multiple case study was developed on two startups in the agribusiness, located in an ecosystem that grew by 46% between 2019 and 2021 and born green. The research had a qualitative approach, typical of case studies, and strictly followed the chosen method. Documents and websites were collected, and interviews were conducted with the managers of these companies, an investor and an incubator that contributed capital and incubated the two companies. The results were analyzed according to the following dimensions: company profile; motivations for creating and developing green startups; needs for seeking funding; training for the creation and development of green startups; and the environment in which the startup is inserted. The results showed that the circumstances that favor the creation and development of green startups present a profile genuinely concerned with sustainability and eco-innovation, with motivations related to the advancement of technology and a sustainable culture. The main needs for the search for financing refer to the possibility of increasing the scalability of the socio-environmental solution. The main skills needed are technical and academic. Finally, the environment in which the startup is inserted allows for the creation and development of startups, as there is the presence of a relevant educational institution, private initiative and local commercial opportunities.