O futuro das viagens corporativas no Brasil: aplicação do método Delphi para o ano de 2030

Abstract

The objective of this study was to identify possible trends for the corporate travel sector in Brazil for the year 2030. As an exploratory qualitative research, two rounds of questioning were carried out using the Delphi method, with the participation of 41 experts in the first round and 24 in the second one. When examining the results, the following points were highlighted with greater relevance for the participants, separated into 4 categories: (i) Opportunities (Anywhere Office; Appreciation of Personalized Service in the Post-Pandemic; Technology; Meetings & Events Market); (ii) Threats (New Health Crises – SARS, COVID-19; Lack of Public/Private Investment and Qualification in the Sector; Increase in Prices of Products and Services; Post-Pandemic Travel Restrictions); (iii) Resumption of the Post-Pandemic Sector (forecast of sales resumption in the sector to levels from 2019 to 2024; increase in remote work due to technological advances; gradual resumption and with sectoral specificities; advancement and greater adequacy of health protocols); (iv) Attractiveness Factors (Bleisure and Duty of Care). Aiming to guide organizations in making strategic decisions for the sector in the coming years, the survey generated a series of perspectives for the sector at national level. Through detailed testimonies, it is expected that this study will help sector leaders in their moments of uncertainty, providing and adaptation to successive market transformations