Projeto experimental de relações públicas: planejamento de comunicação para Food To Save

Abstract

The Experimental Project of the Vitality PR Agency will show, throughout the development of this document, an in-depth study on foodtech Food To Save - which offers a technological, social and environmental solution - and all the internal and external characteristics that permeate the institution, its main audiences and its performance in the Brazilian market. The main objective is to understand how Food To Save is positioned and whether the consumer profile and their buying and consumption habits are aligned with the company's discourse. That way, we can understand if the company is properly reaching its target audience. In addition, was offered a strategic public relations planning focused on relationship and communication with its most strategic external audiences. After carrying out the research and studies carried out during 2022, a series of communication actions were raised, based on macrostrategies of awareness and food waste.